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DIPARTIMENTO DI

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Settore scientifico disciplinare: SECS-S 01 Statistica

SIMONA

BALZANO

a.y. 2016-17, III term

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Pubblicato alle ore 18:44 del giorno 19/04/2011

Course details

Contents (updated)                      Instructions for the exam (NEW) 

Study material

Textbooks

Mazzocchi M., Statistics for Marketing and Consumer Research, Sage (Chapters: 7, 10, 11, 13, 14, 15, Appendix)

Websites

http://factominer.free.fr/classical-methods/index.html

Slides

Introduction       Matrix calculus (Burt matrix)

Dependence analysis: Analysis of variance;   Conjoint analysis;    Structural equation model

Interdependence analysis: Multidimensional analysis  (PCA;  MCA;  Multidimensional scaling)  

R sessions

Packages:      conjoint;         FactoMineR;

R scripts and data filesANOVA;    Conjoint Analysis;    PCA;    MCA;

Conjoint Analysis - class PC data (UPDATED)

Papers

Conjoint analysis

Structural equation model


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